The way you brand your business can help you stand out amongst competitors. Here are 5 simple pointers to help you get things off the ground.
1) Develop a Brand Story: Turn the values of your business into a story so that you will have something to hook clients, welcome newcomers, and use in marketing.
2) Create a Memorable Logo: Logos are key in visual representation and advertising for your business. Iconic logos need no explanation.
3) Pick Primary and Secondary Colors: Using these colors can help in visually standardizing company products while fostering familiarity through advertising.
4) Start a Themed Campaign: Choose socially responsible topics that directly relate to the core of your business. Be creative with the execution!
5) Establish an Online Presence: The fastest way to build up your brand in the modern marketplace is through intensive use of online platforms that can significantly extend your outreach and amplify your key messages.
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If you or your company is looking for a business coach or consultant, contact me at mkr@mariekrusso.com for a free consultation.
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